This book is based on hard-earned field data, my friend. He observed real people shop in their natural (retail) habitat. Why I love this book: This guy Paco did what not enough of us marketers do. Why We Buy: The Science of Shopping by Paco Underhill That general lesson should not be ignored. The big win on this one was tying buyer personas (and their unique quirks) to the market adoption curve. But that’s just a symptom of how much it still resonates. What can you say about this one? His metaphor has been abused / overused, I suppose. Even if you’re an experienced marketer, I defy you to read this book and not have at least one significant “Oh yeah!” moment. Except that it is a fantastic primer about marketing fundamentals. (I’m a geek, I know.) There is nothing innovative about this book at all, really. I participated in a course that Kotler taught many years ago.
#Kotler marketing books how to
Kotler On Marketing: How to Create, Win and Dominate Markets by Philip Kotler This book is permanently in the demand gen bible. O Seth, you chrome-domed purveyer of thought products… Not only do I envy your business model, but I must admit you nailed it on this one. I consider this book (and Porter’s Competitive Strategy book as well) to be foundational, fundamental reading for any one who’s getting serious about market(ing) strategy. Strategy: Seeking and Securing Competitive Advantage by Michael E.
So here is 10 Books That Permanently Changed How I Think About Marketing (Volume 1): But then I realized that I can post as many Top 10 Lists as I want!
I had a very difficult time choosing only 10. That has certainly been true for me with non-business books, but it’s also been true with books about business strategy, marketing, new media, sales, etc.īeing a lifelong learner AND a book nerd, I’ve been thinking about this blog post in my head for months. I think books tend find us at the right time.
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